The Grizzly Awards are going to be the the first all-rock Christian music awards. They are being produced by multiple professionals with extensive experience of the industry. They are also reaching beyond the influence of radio play saying, “In the true spirit of rock and roll, we recognize talent and purpose-driven hearts wherever they are found— not just within the approved delineations of major label rosters and radio airplay.” The Grizzly awards are involving fans and listeners in all levels of the award process and looks to unify the Christian rock community as a whole. ATD Media recently put out a YouTube video announcing the awards titled The Grizzly Awards: “Here’s to You” and explains the thought behind them.